Businesses face higher costs as Meta sets WhatsApp messaging charges

Meta has been charging a higher fee for firms using WhatsApp to promote their goods and services.

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Kenyan businesses face higher costs to interact with customers online as Meta begins charging for messages firms send on WhatsApp in response to customer queries.

Beginning October 1, the US tech giant will introduce a 52-cent charge for each message where firms are responding to customers through its WhatsApp Business platform.

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