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New fund managers eat into old guards’ market share
New fund managers have taken up significant market shares in recent years with Etica, Ziidi Money Market Fund and Nabo Africa Funds having an AUM of more than Sh10 billion each.
The entry of new fund managers has cut the dominance of Kenya’s old guard in the unit trust funds/collective investment schemes, as competition intensifies.
CIC, NCBA, Britam, Sanlam and ICEA unit trust funds have largely lost their market share, with their combined market share dipping to 49.5 percent as of December 2025 from 82.28 percent in December 2021.
