How user experience keeps customers glued to physical banking in Kenya

CBK

The Central Bank of Kenya in Nairobi.

Photo credit: File | Nation Media Group

As the banking sector continues to deepen its digital footprint and take most of its services online, many Kenyans are still clinging to the traditional physical channels to access the services.

A survey by consultancy firm KPMG shows that nearly half of bank customers in Kenya would rather visit a branch, an agent, or an automated teller machine (ATM) to access banking services such as credit, savings, and withdrawal among others, despite banks moving most of these services online.

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Note: The results are not exact but very close to the actual.