Digitisation dividend: How AI prepared data can boost revenue for Kenyan companies

Kenya's AI journey is not just about innovation, it is about building a smart economy with businesses and regulators evolving together in a digital age.

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In an increasingly competitive business landscape, data is no longer just a backend function—it's a strategic asset. Yet, many organisations in Kenya and across the region still treat data as a cost centre rather than a driver of growth.

Artificial Intelligence (AI) is changing that. By preparing and structuring data at scale, cleaning, enriching, labelling, and aligning it with business goals, AI is transforming raw information into a powerful force for decision-making, customer engagement, and operational efficiency.

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