Circular economy offers Kenya scalable path to sustainability

A cleaning crew collects waste for recycling by Kenya Breweries Limited after a festival as part of its circular economy initiative.

Photo credit: Pool

As environmental consciousness rises globally, the traditional linear ‘source, produce, discard’ model of production and waste management is proving unsustainable in a world grappling with climate change, pollution, and resource depletion.

In its place, the circular economy offers a forward-thinking solution, prioritising resource efficiency by keeping materials in continuous use, extracting maximum value before recovery and regeneration. This is best exemplified int the glass bottle.

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