Communication: What fueled Gen Z riots

Gen Z protests

Anti-riot Police engage a demonstrator along Kenyatta Avenue, Nairobi on June 27, 2024, during the Anti-Government protests in the City on June 27, 2024. 

Photo credit: Wilfred Nyangaresi | Nation Media Group

Kenya is witnessing a wave of national outrage and riots, a clear indication that, among other things, the government's communication strategy has faltered on multiple fronts.

First, A notable failure that preceded the national outrage has been the government's lack of engagement with the voices of the people. When citizens feel unheard, their frustration grows, leading to a heightened sense of alienation and anger.

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