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Communication: What fueled Gen Z riots
Anti-riot Police engage a demonstrator along Kenyatta Avenue, Nairobi on June 27, 2024, during the Anti-Government protests in the City on June 27, 2024.
Photo credit: Wilfred Nyangaresi | Nation Media Group
Kenya is witnessing a wave of national outrage and riots, a clear indication that, among other things, the government's communication strategy has faltered on multiple fronts.
First, A notable failure that preceded the national outrage has been the government's lack of engagement with the voices of the people. When citizens feel unheard, their frustration grows, leading to a heightened sense of alienation and anger.