Why companies should integrate suistainability into core strategy

While environmental and operational sustainability initiatives are easier to quantify, social initiatives pose a greater challenge.

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A few days ago, I had an interesting conversation with a colleague over a cup of coffee. We explored some key sustainability insights that are often overlooked. It’s no secret that businesses frequently view sustainability as a liability, and heads of sustainability often struggle to gain the internal buy-in necessary to implement the initiatives they advocate for.

One of the key gaps we identified in our discussion was the approach sustainability practitioners take in presenting their strategies.

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Note: The results are not exact but very close to the actual.