Digital future adaption key to Kenya’s thriving entertainment, media sector

A girl wearing virtual reality (VR) goggles.

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The entertainment and media industry is experiencing transformations, resulting in turbulence and uncertainty about the future among its players.

Social media, sluggish consumer spending, changing customer habits, expectations for comprehensive user experiences, and technological advancements like artificial intelligence (AI) are some of the factors that have sent shockwaves through the industry.

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