From pricing to politics: the power of segmentation

Customer profiling reflects wider pricing strategies built on willingness to pay.

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My wife had a hearty laugh on my account when I showed up with a fancy-looking cough syrup a couple of evenings ago. They have sold you the most expensive kind, she said, in amusement.

Suffering a slight dry cough at the end of a bout of flu, I popped into a chemist on my way home. May I have cough syrup please, I asked the young man behind the computer on a counter.

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Note: The results are not exact but very close to the actual.