Meetings, incentives, conferences, and exhibitions (MICE) travel is crucial to the Kenya tourism segment and a key driver of economic, intellectual, and cultural growth.
Covid-19 had brought the entire tourism ecosystem, including MICE to a standstill. UN World Tourism Organisation predicts that the overall tourism volumes could contract by 80 per cent in 2021. Industry stakeholders assert that some segments of the sector are particularly vulnerable and could face irreversible damage. Others, with prudent interventions, could weather the storm.
