How to future-proof Kenyan businesses in uncertain trade era

Though trade challenges are inevitable, those who adapt and prepare will thrive in a complex global market.

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If recent years have taught us anything, it is that global trade trends are fluid and often unpredictable. Events like the Covid-19 pandemic and the war in Ukraine have disrupted supply chains worldwide, ushering in what many now call a “new normal” in the way business is conducted.

The tariff wars initiated by former US President Donald Trump are just one example of the many upheavals reshaping the global trade landscape, and more are sure to come.

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Note: The results are not exact but very close to the actual.