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Kenya’s next media disruption is personal powered by AI and data
With over 60 percent of Kenya’s population comprising youth and an upward trajectory in digital literacy levels, the demand for personalised media experiences has transitioned from being a luxury to an essential expectation.
The media industry in Kenya stands on the cusp of a remarkable transformation, one that is reshaping content creation, distribution, and consumption.
This shift is not just propelled by advancements in technology or changes in distribution channels but by the drive toward delivering personalised experiences through the power of artificial intelligence (AI) and sophisticated data analytics.
