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Media must claim its position in stemming Mpox misinformation
In the digital era, health consumers are active contributors, not passive readers. The scarcity of reliable information makes consumers susceptible to misinformation and disinformation.
Last week, the World Health Organisation (WHO) declared Mpox an international health emergency due to the increasing outbreak and spread of the viral disease in parts of Africa.
The significance of this declaration cannot be overstated. It evoked a dark past when the virus unmasked its ugly face two years ago in Africa, grasping worldwide attention. It does not stop there. Once again, Africa is reminded about the recently exceptionally inequitable response to the Covid-19 pandemic.
