Mixed fortunes for Kenya’s retail sector

According to the Vision 2030 medium term plan 2013 – 2017, the retail sector is among the six priority sectors projected to make up the largest part of Kenya’s Gross Domestic Product (GDP) and to create approximately 50 per cent of total formal employment.

Indeed, the sector’s potential fits squarely under the economic pillar of Vision 2030 that seeks to improve the prosperity of all Kenyans by achieving a 10 per cent GDP growth rate by the end of 2017.