Many of us have tried to book a hotel room online only to be met with a flashing red alert warning, “only one room is left”, often amplifying non-existent scarcity and urgency.
Chatbots in online food delivery platforms suggest “popular” options and combinations, nudging you to spend more. Dynamic search engine ranking determines which results appear most prominently, often favouring items boosted through paid promotions. On social media platforms, targeted adverts are our second shadow.
