Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Strategic communication tips from Gen Z’s digital revolution
Demonstrators react as police use tear gas to disperse protesters during a demonstration against Kenya's proposed finance bill 2024/2025 in Nairobi, Kenya on June 25, 2024.
In the ever-evolving world, strategic communication is playing a pivotal role in several arenas. With the emergence of Artificial Intelligence (AI) and social media as a channel of communication, strategic communication is revolutionising and reshaping how messages are formulated, distributed and the impact they have on their targeted audiences.
In Kenya, where digital movements like #RejectFinanceBill have shown the power of strategically communicating to your target audience, the integration of AI and social media platforms is contributing to how messages are crafted, delivered, and received.
