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The role of brands in connecting with consumers through culture
Local brands that Kenyans take pride in and identify with play a key role in preserving our culture to ensure our future generation will enjoy the fruits of our efforts.
Cultural factors wield significant influence, with Forbes reporting that 70 percent of global consumers consider them when making purchasing decisions.
From the food we savour to the attire we don; our cultural backgrounds shape our preferences profoundly. But what imbues cultural influence with such power, and how does it shape our interactions with brands?
