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Why advertising industry is now embracing big data
Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction. FILE PHOTO | NMG
We continue to witness drops in advertising spends across the various traditional advertising platforms, radio, television and newspapers.
Whereas this could be attributed to political- economic reasons, there are also technological ramifications that are steadily chipping away the once fortified robust advertising industry. One such technology is big data analytics.
