Why partnerships are key in tech start-ups survival

Launchpad Accelerator Africa startups at the iHub on April 23, 2018.

Photo credit: File | Nation Media Group

In recent years, Africa has emerged as a vibrant hub of innovation, driven by a new generation of entrepreneurs who are leveraging cutting-edge technologies to address some of the continent's most pressing challenges.

At the heart of this transformation are a range of partnerships and collaborations that bring together the resources and expertise of governments, private sector tech companies, and global technology leaders to support African startups. These collaborations are not only fostering a thriving startup ecosystem but also paving the way for sustainable economic growth across the continent.

However, despite the immense potential, African startups face significant challenges, particularly in securing investment. Venture capital investments in Africa dropped by over 65 percent in the first half of 2024 compared to the same period in 2023. Companies and startups are finding ways to overcome these hurdles through successful ecosystem partnerships.

Collaborations and strategic alliances are crucial in devising holistic approaches to the complex issues confronting startups. Cross-company collaborations can significantly boost startup scalability.

Providing not only technical assistance, but the mentorship, coaching and access to finance they need is a key factor in the long-term scalability and success of any startup.

These engagements are not just about providing financial support; they are about creating a sustainable ecosystem that fosters innovation and growth, with opportunities for skill transfer, mentorship, and networking, which are essential for the long-term success of new businesses.

Startup accelerators and incubators offer networking opportunities, connections to potential partners, and platforms to showcase their product, while access to marketplaces and strategic partners allows startups to reach a broader audience and scale their operations.

These connections can lead to collaborations, customer acquisition, and entry into new markets. Partnerships with established companies can also provide startups with credibility and resources that are otherwise difficult to obtain.

Africa is developing a deserved reputation as a hub of innovation and home to several fintech disruptors, highlighting the potential of partnerships and collaboration in driving startup success.

African startups are creating noticeable solutions to the continent’s most pressing challenges. For example, financial services startups like Nigeria’s Aibanc and WallX and Kenya’s Pesawise have changed the financial landscape by leveraging cloud technology and AI to enhance financial inclusion, offer access to various payment methods for business customers, and streamline operations.

Beyond fintech, African startups are making significant strides in sectors like energy and logistics. Nigeria’s ICE Commercial Power, for example, uses Azure Machine Learning and AI tools to connect small businesses to reliable and affordable clean energy. Similarly, Kenya’s Trucki Technology is revolutionising haulage management with AI-driven logistics solutions.

In healthcare, startups are broadening access to services. Kenya’s Snark Health aims to provide affordable healthcare to SMEs and health centres via a mobile app, which uses a Hippocratic Coin, a blockchain payment mechanism allowing patients to exchange data for credit and connecting patients with doctors for diagnosis and treatment, independent of traditional health insurance.

In East Africa, Zendawa is transforming pharmaceutical operations by providing online access to medicines and financing solutions for small pharmacies.

In agritech, Taimba are revolutionising the agricultural supply chain by connecting rural smallholder farmers directly to urban retailers, ensuring fair prices and timely payments for these farmers, and PCS Agri offers practical tools for farmers and agro-industrialists, using cutting-edge technologies such as Artificial Intelligence, Machine Learning, and the Internet of Things (IoT).

The common thread between all these startups is the mentoring, technical support, funding and access to marketplaces and partners that they have received while developing their business models.

By leveraging advanced technologies and strategic alliances, these startups are not only addressing local challenges but also positioning themselves as global innovators.

The writer is General Manager at Microsoft Africa Transformation Office

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