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Why sustainability must be a priority
When sustainability is central within an organisation, CSR efforts, for example, are better refined and integrated into the organisation’s broader operations in an enduring manner.
There are many reasons for organisations to align and embed sustainability within their purpose. When organisations consider the economic, ethical, strategic and legal imperatives for this course of action, it transforms how sustainability is situated within the organisation.
Unfortunately, some organisations have been unable to take sustainability beyond a siloed activity or plan focused on a limited aspect of the organisation to something holistic and integrated into its purpose.