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Wooing tourists in age of personalisation
Exhibitors and visitors interact during the East Africa Regional Tourism Expo and the Magical Kenya Tourism Expo on November 2023 20, at the Kenyatta International Convention Centre (KICC) in Nairobi.
We live in an age of hyper-personalisation. Every advertisement you see online, every show you watch, and every book you read is recommended to you based on your tastes and preferences (however badly some companies may do it). The travel industry is no different.
No destination or accommodation provider can cater to every single person’s travel desires.
