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WRC Safari Rally is Kenya’s biggest business pitch to the world in 2025

The WRC Safari Rally 2025 should not be treated as just another event but as a launchpad for greater ambitions.

Photo credit: File | Nation Media Group

By  Frank D. Ochieng:

corporate communication manager

KenGen PLC

It is that time of the year again. Power, thrill, and speed like seen nowhere else.

The World Rally Championship (WRC) Safari Rally is more than just a motorsport event. It is a global stage, drawing more than 124 million spectators worldwide and turning Kenya into the epicentre of a high-stakes competition where speed meets strategy, and adventure meets opportunity.

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