Ride-hailing must diversify to weather Covid-19 storm

An empty restaurant in Eldoret town following a government directive in March that restricted hotels and eateries to take-away service to help curb the spread of the coronavirus. PHOTO | JARED NYATAYA

In the midst of the coronavirus pandemic, many companies and small businesses are feeling the strain of staying afloat. Curfew enforcement, work from home policy and social distancing have drastically reduced movements of individuals, affecting normal operations in the brick and mortar businesses.

There’s no bright side to the coronavirus killing tens of thousands of people, disrupting businesses and changing the general ways of life. Nonetheless, businesses must creatively adjust in order to weather this storm.

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