Like each of you, I experience both wonderful and dreadful customer journeys. And like my fellow columnist Sunny Bindra, from time to time I write about them. I enjoy recognising and celebrating the good by name, while venting about those at the other end of the spectrum, usually without revealing their identity.
Today I want to reflect on two experiences where I have found the extremes of good and bad in the same organisation. In each case the good guys heroically tried to protect me from the bad ones. They apologised, they explained, and they comforted me. But there was only so much they could do, as they were not senior or empowered enough to resolve the ridiculous and unnecessary problems created by others.
