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Things that make Southwest Airlines an amazing company
A Southwest Airways plane at the Minneapolis/St. Paul International Airport. The airline has challenged the large incumbent American airlines, making a big dent on the traditional Goliaths. FILE PHOTO | KAREN BLEIER |
Southwest Airlines is a most unusual organisation. It challenged the large incumbent American airlines and, unlike many such Davids, this one has made a big dent on the traditional Goliaths.
How did it manage the equivalent of what Richard Branson achieved with his Virgin Atlantic? To a large extent by building an extraordinary corporate culture.
