To be rich or to be king? Dilemma that startups face

Maria started making yoghurt from a small shed on the side of her dairy farm in the late 1990s. She didn’t start it by choice, as she had had to pour hundreds of litres of milk down the drain when her regular buyers stopped taking her produce due to a huge oversupply in the market.

Swearing never again, she quickly researched how she could convert her raw material into a viable product and discovered yoghurt. Within a few years, she was supplying supermarkets in the capital city and she expanded her product base into other dairy products like cheese, whipped cream and ice cream.

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Note: The results are not exact but very close to the actual.