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Credibility gap in Kenya’s social media age
The spread of false and misleading information is cited by 28 percent of Kenyans as their single biggest media concern today, tied with inadequate coverage of key issues.
A breaking story appears on your social media feed. Someone has shared a screenshot, a video clip, or a dramatic headline. Before forwarding it, you pause to check the source. You look for a familiar logo, a known broadcaster's watermark, or a recognised byline. You ask, almost instinctively: who is saying this?
The pause, brief but deliberate, is not hesitation. It is judgment. And in Kenya's rapidly shifting media landscape, it may be the most important behaviour a news consumer exercises.
