'Betting through M-Pesa exceeds Sh83 billion in half-year,’ Business Daily reported on November 11. Sports law, intellectual property law, and data protection are all being redefined as a result of this sports mania and its licensing.
Thus, contract talks are becoming more complicated and require parties to weigh in on a growing number of sensitive topics. In these rapidly changing circumstances, the wagering business has shone a bright light on data protection compliance and intellectual property rights.
