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New data guidelines good for consumer protection
AI use has been deployed for years in the country to create consumers’ credit scores, read through employment resumes, diagnose diseases and develop hyper-targeted advertising and entertainment content.
The Office of the Data Protection Commissioner (ODPC) recently published a set of guidance notes on the use of emerging technologies including artificial intelligence (AI) and privacy enhancing technologies such as encryption.
The guidelines come at a time when the adoption of these technologies is growing significantly, particularly in the private sector where investment in digital technologies has been rising in recent years.
