Global premium beverages firm Pernod Ricard Kenya & East Africa has set its sights on the East African market with the appointment of a new managing director to woo the emerging middle class with its selection of alcoholic brands.
Pernod Ricard, the producers of Jameson, The Glenlivet Whiskies, Absolut Vodka, and Chivas Regal among others appointed Predrag Amidzic to head the East Africa operation.
