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Society

Ex-tesco executive’s times at troubled Nakumatt

Mr Andrew Dixon. FILE PHOTO | NMG
Mr Andrew Dixon. FILE PHOTO | NMG 

Andrew Dixon, who until recently was Nakumatt’s chief marketing officer, chose Twitter as the medium through which to announce his departure from the struggling supermarket after just 11 months in office.

His tweet, “I actually do not work for Nakumatt anymore…”, was in response to a customer’s enquiry on whether they could redeem their loyalty points, now that the retailer was distributing photos of its employees restocking outlets.

Mr Dixon, a former executive of British retail chain Tesco, promptly followed up his response with a similar tweet to his 340 followers and later, with similar brevity, when this writer reached out to him for comment.

His announcement was unique on many fronts; Mr Dixon was not a man of few words – he always, on e-mail mostly, had something to say about Nakumatt’s problems and what it needed to do in order to survive the financial storm.

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