Equity Group has overtaken Safaricom to become Kenya’s most valuable brand, helped by growth prospects and perceptions from customers in areas such as familiarity, consideration, and recommendation, according to the latest ranking by a UK-based brand valuation and strategy consultancy.
Brand Finance, in the annual Global 500 ranking report that list the world’s top 500 most valuable and strongest brands, puts Equity as the top brand in Kenya with a valuation of $450 million (Sh61.2 billion), translating into a 5.1 percent growth from $428 million (Sh58.2 billion) in the previous year.
