How Super Metro co-founders accidentally built trusted brand

Commuters queue at the Super Metro stage on Moi Avenue.

Photo credit: Bonface Bogita | Nation Media Group

In 2013, three men huddled in a room in Ambassadeur Hotel in Nairobi's central business district. Outside the meeting room, matatu horns were blaring and touts were engaged in a shouting match, trying to attract the attention of commuters. It was chaotic, and coincidentally, the reason for their meetup.

The men had years before wadded into the chaotic, but very lucrative Kenya matatu sector, made some fortune as members of different saccos, but felt that with less chaos, their returns would be higher.

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Note: The results are not exact but very close to the actual.