Digital advertising spending grew by 15 percent in the first half of 2021, compared to a similar period last year, a new report shows, as the sector rebounded from economic setbacks caused by the Covid-19.
The report commissioned by the International School of Marketing (ISA), a professional school that offers marketing and brand communications training in East Africa, shows that ad spending grew from Sh52.2 billion to Sh60.3 billion, representing a growth of Sh8.1 billion in the period.
