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Record Google searches in Kenya as fans chase World Cup stars, stadium culture

Vozinha and Mohamed Salah

Cape Verde's Vozinha and Egypt's Mohamed Salah during World Cup matches. They are among the most searched African footballers in Kenya during the tournament.

Photo credit: Reuters

By  Kabui Mwangi

Correspondent

Nation Media Group

The just-ended 2026 FIFA World Cup became the most searched tournament in Google's history in Kenya as fans looked beyond match results to football technology, fan culture and the sport's biggest personalities.

Google search data shows interest extended beyond scores and fixtures, with fans searching for public viewing venues, the science behind the official match ball and football traditions.

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