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Prime
State plans Sh100m influencers budget to push its narratives
The government wants to formalise the use of influencers and bloggers to shape online narratives as social media becomes a central battleground for public opinion.
The government plans to spend up to Sh100 million annually to pay social media influencers and bloggers to promote government narratives online, aiming to improve its image and boost public awareness of its programmes.
The Ministry of Information, Communication, and the Digital Economy (MICDE) is seeking the allocation to fund its objective of “positively profiling the government brand,” in collaboration with the Presidential Communication Service and the Office of the Government Spokesperson.
