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Kenyan celebrities turn their faces into millions
In developed markets such as the West, the estates of long-dead icons still cash in. Charlie Chaplin’s name and image, for instance, continue to earn millions annually.
When actress Sarah Hassan scrolls through social media, she knows her face is more than a photograph. It is an asset.
"No brand can dare use my image for any promotional gain without reaching out to me first. I have made this very deliberate to protect my image and reputation," she tells BDLife.
