Wine culture: Italian wineries gallop at the Kenyan market

Exhibitors and participants interact during the Gambero Rosso Top Italian wine roadshow held on January 30, 2025 at Shamba Cafe in Loresho.

Photo credit: Billy Ogada | Nation Media Group

As the demand for quality wines continues to rise in Kenya, Italian wineries are positioning themselves to become key players in the country's evolving wine culture.

At a recent wine exhibition in Nairobi, more than 40 Italian wineries showcased over 200 brands as they mark their footprints. They featured extensive tastings and masterclasses that aimed at educating Kenyan consumers on the complexity and diversity of the drink.

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