Why is strategy like a rare earth?

Chances are that in 2007 you had one of these phones. Fourteen years ago there were five major phone manufacturers: Nokia, Samsung, Motorola, Sony Ericson and LG. Together they accounted for 90 percent of the phone business's global profits.

By 2015 the Apple iPhone generated 92 percent of global profits, and the former market leaders made no profit at all. What happened?

PAYE Tax Calculator

Note: The results are not exact but very close to the actual.