This pet business was an accident. In 2017, Taha Mohamedali and a friend got dogs. Getting dog food in Nairobi was a nightmare—shops with no stock, broken card machines, no delivery.
"Why don't we just import our own?" Taha suggested. But they couldn't buy small quantities, so they brought in an entire container. Yes, mental. They sold some to friends and were left with mountains of dog food.