Rush to seize the growing halal market

In selected stores, retailers are offering discounts of up to 50 per cent on home appliances this Ramadhan season.
So are supermarkets which are selling discounted food items, stores restocking latest abayas and restaurants offering new menus to court the Muslim consumer.

The beginning of Ramadhan marked the start of booming business and change of strategy. Villa Rosa Kempinski, Clay Oven and Crown Plaza are now offering iftar menus to break the fast. Others have lined up activities ahead of Idd-ul-Fitr next week.