New cement firms ride on low prices to grow sales

Cheaper pricing has won newly set up cement manufacturers about 14 per cent market share from their rivals, signalling a deepening shift in the industry that has for years been dominated by three producers.

Industry statistics by African Alliance Investment Bank show that Mombasa Cement and National Cement—both established in the past two years—now control a combined market share of more than a 10th of the local cement market.