Evolution of philanthropy and CSR

Habitat lovers

Habitat lovers plant trees at Ngong Hill Forest Recreational Park, Corner Baridi in Kajiado county. PHOTO | POOL

In today’s world more and more firms from SMEs upward – never mind publicly quoted ones – have taken corporate social responsibility as a natural component in how they operate.

For some, it came more naturally than for others. For those where owners’ and directors’ values resonated with being responsible citizens, it was an easy evolution, one they felt good about.

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