How ease of payments can drive East Africa’s e-commerce growth

The seamless integration of digital tools into everyday operations fosters a more inclusive and dynamic economy, positioning East Africa as a leader in digital commerce.

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As a Nigerian living in London, I’ve often encountered conversations about how risky online transactions can be to and across Africa.

From identity theft to unpredictable and often unfavourable forex rates—even between neighbouring countries—to exorbitant card charges, consumers are left navigating a minefield of high costs and the frustration of what should be simple, seamless digital transactions for African consumers and businesses.

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Note: The results are not exact but very close to the actual.