How media can get 2022 polls coverage right

Journalists at a press conference in Nairobi. PHOTO | LUCY WANJIRU | NMG

What you need to know:

  • The emergence of digital platforms and the rise of citizen journalism, which in many instances has failed to subscribe to the tenets of good coverage, places a huge responsibility on the traditional media to upscale how they disseminate information to promote the truth.
  • Social media platforms are already awash with fake news and propaganda on the ongoing campaigns, which is exacerbated by the country's lack of the capacity to check, monitor, and punish those using these rapidly evolving platforms.
  • Assessments of the mainstream media’s coverage of the 2017 General Election can best be described as a mixed bag.

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Note: The results are not exact but very close to the actual.