Micro, small and medium enterprises (MSMEs) play an instrumental role in the Kenyan economy. It is estimated there are over 7.4 million MSMEs in Kenya and employing more than 15 million people. In Africa, MSMEs are the driving force of economic development accounting for 90 percent of all businesses.
MSMEs’ also serve as a channel for new ideas and innovations to penetrate the market, hence contributing towards economic diversity and productivity.