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Kenya’s tourism competitive edge in AI age
Tourists disembark from MV Azamara Onward Cruise Ship which docked at the Port of Mombasa with more than 1000 Tourists on board in this photo taken on April 27, 2026.
The way travellers discover and decide on their next destination is changing fundamentally. Not long ago, the journey began with a travel agent, a brochure or a recommendation from friends and family.
Then the internet transformed travel, with visitors turning to search engines, online booking platforms and social media to discover destinations, compare experiences and make decisions.
