President Willima Ruto in a meeting with Kenya Tea Development Agency (KTDA) offiicials in May termed it ‘unforgivable that we did not have a Kenyan tea brand’.
Kenyan tea, he said, ought to be branded better to increase its visibility in the global market. Kenya is one of the world’s largest exporters of black tea, with the crop contributing approximately 23 percent to the country’s GDP.
