In the 2022 Kenya General Elections, social media platforms were widely used for campaigns. Content creators and social media managers on TikTok, Instagram, Facebook, and X (formerly twitter) engaged audiences in support for their preferred candidates.
Today, these same platforms serve as powerful tools for people to agitate for their rights. Information, whether protected or not, is spread rapidly, which sometimes stirs people into action. Activism is no longer a preserve of a select few.
