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Competition hands cement consumers lifeline as firms lower prices to retain market share
A worker at the Athi River Mining factory, makers of Rhino Cement. Manufacturers have expressed fears that weakening of the shilling would affect their profitability. File
Months after the Simba Cement’s plant in Athi River started operation, the four existing players were aware that the business environment would remain the same, but may not have anticipated that they would contend with much thinner margins.
This was especially after Tororo-based investors had set up a 700,000 metric tonne-a year capacity cement plant, also in Athi River, and making their intentions known from the start that theirs would be the cheapest brand.
